Versfeld & Associates is a Durban-based communication consultancy. Director Sharlene Versfeld, an award-winning a marketing and public relations specialist works primarily in the creative , but also works extensively in the corporate sector.

  • Development of Marketing & PR strategies
  • Implementation of strategies including:
  • Media campaigns
  • Development of key messaging and positioning
  • Roll out of media releases, angles and interviews
  • Development of client/stakeholder relationship with media
  • Development of media materials (media kits: photography, media releases, fact sheets etc)
  • Media partnerships (sourcing and managing partnerships with relevant/selected media)
  • Copywriting 
  • Media accreditation 
  • Development of hospitality/insight plans for media
  • Stakeholder relationships
  • Advertising (above and below the line) campaigns including social media with selected partners or working closely with appointed advertising agencies on joint campaigns
  • Monitoring, evaluating and reporting on the campaign