Clients
After 30 years in the PR industry, Versfeld & Associates has a respected reputation in the newsrooms across the country and has developed a legacy of successful campaigns for corporates as well as the creative, leisure, tourism, environmental, and wildlife sectors.
Current Projects/Retainers:
European Film Festival 2019-2023
Green Corridors
SPAR KZN – KZN Head Office - SPAR Women's 10/5km (Durban and PMB), SPAR KZN Regional Hockey
Kingsley Holgate Foundation
JOMBA!Contemporary Dance Experience 2023
Selection of Past Projects and Clients with significant or major local and/or national/international media focus include (amongst many others):
Coming 2 America - SA/ Africa with Joy Sapieka Associates (Amazon Prime)
Al Jazeera - Africa Direct (2 seasons)
Music is my Life - road to the Academy Awards - media campaign 2023
Various projects with Joy Sapieka and Associates - including Encounters /Al Jazeera/Amazon Prime
I Am Here (Sanktuary Films) 2021 - Encounters/ DIFF
EbonyLife (Nigeria)
A M Afrika Films (Associate)
Generation Africa films: Zinder & The Last Sheltr (STEPS / Afridocs) 2021 Encounters/DIFF
Jomba Contemporary Dance Experience 20 years
Realness Institute / Netflix
Centre for Creative Arts 1998-2016
Durban International Film Festival 1999-2016/18/19
Durban Film Office 2020 (9 years)
Durban FilmMart 2020 (9 years)
Days of Cannibalism - directed by Teboho Edkins (2019)
The Art of Fallism - directed by Aslaug Aarsæther and Gunnbjørg Gunnarsdóttir (2019)
Sisters of the Wilderness - directed by Karin Slater
Time of the Writer International Writers' Festival 1999- 2016
Poetry Africa International Poetry Festival 1998-2016
The Shore Break Film - about the dune mining in former Transkei by Ryley Grunenwald
Bow Music Conference and Concert Feb 2016
GO!Durban - Durban's new integrated rapid transport network (Ogilvy & Mather DBN)
3rd Annual #DUT DigiFest
UKZN Jazz Jol 2016
AFDA - Film School
Keeping up with the Kandasamy's - film directed by Jayan Moodley 2016
Kandasamy’s the Wedding
African Art Centre - Durban
Goldman Foundation (USA) - announcement of SA awardee 2014
Music Mix Festival (to mark end of Kingsley Holgate’s Boundless expedition)
Place des Anges - France SA Seasons 2012 Closing Ceremony
Smoking Dragon Festival - Amphitheatre Backpackers
Awesome Africa International Arts Festival 2015
National tour of award-winning documentary - Dear Mandela 2015
Durban City Architects: Repurpose Exhibition (COP 17 project)
COP 17 – Walk the Future - Office of the Premier/Deputy President
Launch of Durban’s ICC
Quiksilver ISA World Surfing Games 2003
Launch of Wavehouse, Gateway
Siemens Mobile Wave Tour (International flowrider tour)
African Renaissance Conference & Festival – Office of the Premier
World Maritime Day - Department of Labour
Vodacom Beach Africa (incorporating Gunston 500/Mr Price Pro)
East Coast Radio House & Garden Show 18 years
Numerous international music events : Crosby, Stlls & Nash, Peabo Bryson, Kinky Friedman,
Splashy Fen Music Festival - numerous years
Britain Fashion with South Africa
Launch of Sibaya Casino & Entertainment Kingdom - including Barry Leitch's uMlilo KaZulu, iZulu Theatre
Flying Germ Show - Brand exposure show - Unilever
Launch of Millennium Bridge – Tongaat Hulett/Moreland
Launch of Riverhorse Business Park - Tongaat Hulett/Moreland
2003 Public Relations Institute of SA Conference
Vieux Farka Toure
World of Dogs & Cats
Pro Bono Clients
Josh's Big Year - launch of a book by Josh Crickmay
Kingsley Holgate Foundation
Flatfoot Dance Company - As a service to the arts industry, the Flatfoot Dance Company has been a pro bono client for the past ten years.
Action in Autism, a lobbying group for people with autism, under the leadership of well-known film-maker Liza Aziz.
Pro-bono film work: A Shot at the Big Time by award-winning film-maker Janet van Eeden, Sisters of the Wilderness directed by Karin Slater and many others.
Past CSI Projects
Boxer Superstores – ongoing during 7 year retainer
Defy – ad hoc PR
Sibaya Casino & Entertainment Kingdom – ongoing over 7 year retainer (also sat on the CSI Committee
Afrisun – ongoing as part of the Sibaya retainer