Versfeld & Associates is a Durban-based communication consultancy. Director Sharlene Versfeld, an award-winning a marketing and public relations specialist works primarily in the creative , but also works extensively in the corporate sector.

• Development of Marketing & PR strategies
• Implementation of strategies including:
• Media campaigns
• Development of key messaging and positioning
• Roll out of media releases, angles and interviews
• Development of client/stakeholder relationship with media
• Development of media materials (media kits: photography, media releases, fact sheets etc)
• Media partnerships (sourcing and managing partnerships with relevant/selected media)
• Copywriting 
• Media accreditation 
• Development of hospitality/insight plans for media
• Stakeholder relationships
• Advertising (above and below the line) campaigns including social media with selected partners or working closely with appointed advertising agencies on joint campaigns
• Monitoring, evaluating and reporting on the campaign